Carlos Holemans
Today we had a guest speaker who was very interesting and very rewarding to here from. Carlos Holemans is a well known person in the advertising industry in which he has won over 100 international awards from it.
http://www.fichajes.net/files/la_liga_santander2_1.jpg
One of the ideas he was talking about was how Santander was teaming up with FIFA to be a main sponsor for LaLiga. It was interesting learning about how the video was made as well as how it is supposed to portray to the audience.
What I took from this was that in order to be successful and hard working you need to feel the emotions of others and base your information from that.
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